Lifestyle changes are harder than people realise. Following an exercise plan, eating healthier, or building a small business takes effort, commitment and dedication.

Why Behaviour Change Is Hard

The reason these changes are hard to make is because they involve taking risks, lasting commitment, self-confidence and acquiring new habits. Attitude also plays a major role.

The Economic and Social Research Council investigated 129 different studies of behaviour change strategies. Their research confirmed that the least effective strategies were those that aroused fear or regret in the person attempting to make a change. On the contrary, long-lasting change is most likely when it’s self-motivated and rooted in positive thinking.

Some people think they can accomplish goals on their own, but for many others, they need a stronger push than simply will power alone.

That extra push is what Herbalife Nutrition Independent Members can provide.

What is the Member Difference?

Each person’s goals are unique, which is why many people benefit from a personalised approach to nutrition. Our Members act as coaches, providing support, motivation, and accountability.

The value our Members provide can be described in two primary ways:

  1. Coaches – Customers who are looking to achieve goals related to wellness, fitness, and achieving a healthy weight can benefit from the 1:1 coaching a Member provides. They guide their clients on good nutrition, meal planning, and healthier lifestyle choices.

  2. Mentors – Customers who have made the decision to sell products on a part-time or full-time basis benefit from the knowledge, experience, and business mentorship an experienced Member provides.

Training and support are provided by our Herbalife Nutrition experts -members of our Herbalife Nutrition Advisory Board (NAB) - in areas of general nutrition, fitness, and sports nutrition, to ensure that our Members make tailored recommendations according to the need of each customer or new Member.

How Members Change Lives and Communities

Independent Members around the world are confidence builders and habit shifters. They work in their communities every day, helping individuals live healthier lives and run thriving businesses.

What sets them apart is the transformative power they have in people’s lives. Often, they have their own personal testimony of transformation, of how they achieved inspiring results through quality products, education from our experts, and the help of their own coaches.

Members also communicate via social media. It is a great tool to maintain constant interaction and a resource to build online communities.

Members work to bring out the best in people, whether their goal is physical or financial. The mental transformation and fortitude our Members coach to others can apply to anything in life – from exercising more regularly to committing to a business plan.


By John DeSimone
President, Herbalife Nutrition